Internationally known for his groundbreaking work in evaluating sales people, he is the developer of The Dave Kurlan Sales Force Profile, a tool for evaluating the people, systems and strategies in sales organizations. Dave is the co-developer of Salesmind, software that helps salespeople overcome their weaknesses, the Visual Pipeline, and SalesTrack, an accountability application for sales managers. He has been featured on radio, television and in print, including World Business Review, Business Week On Line, Inc. Magazine, Selling Power, Sales & Marketing Management Magazine and Incentive Magazine. He has written two books on sales: Mindless Selling and his best-seller, Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He has written STAR, a proprietary recruiting process for hiring strong salespeople and is the author of Understanding the Sales Force, a Top 100 Blog.