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MEASURING THE IMMEASURABLE: VISITOR ENGAGEMENT

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Description

Without a doubt, “engagement” has been one of the hottest buzzwords in digital advertising and m

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Author

  • Eric Peterson
    Eric T. Peterson is the founder of Web Analytics Demystified, Inc. and the author of Web Analytics Demystified, Web Site Measurement Hacks , and The.. →
  • Keywords:
  • advertising
  • engagement
  • measurement
  • Industries:
  • General
  • Advertising