How to Integrate PR into SEO Strategy
Samuel Scott, the Senior Director of SEO & Digital Marketing at The Cline Group, will discuss how traditional public relations is the best way to build brand awareness and earn quality, authoritative backlinks. He'll walk you through the process of goal identification, target market identification, messaging and positioning, media list creation, press release development, and pitching. Scott will also describe how to integrate SEO and PR best practices into a holistic, integrated marketing strategy.
- public relations