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Finding the Return on Investment in Blended Learning

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Description

Developing a blend takes investments in hardware, software, content development, and program design.  Implementing a blend requires investments in managing the program, marketing the program, and maintaining motivation through what might be a multiple week (or month!) program for participants. 

When we develop a face-to-face program, we know immediately after delivery what needs to change and we can adapt before we teach again. With blended programs, it might take six weeks to figure it out.

After all this, how do we know if the blended learning program was worth the investment?  Sure, we can tell if people enjoyed the content using Level 1 evaluations, and if people LEARNED the content using Level 2 evaluations, but how do we evaluate at Level 3 (Are they using what they learned on the job?) and ultimately Level 4 (was it worth the investment?).

These components together provide the background we need to calculate the Return on Investment (ROI) of our blended learning initiative.
During this session we will discuss: ​

  • The pros and cons of virtual, on-demand and face-to-face learning.
  • How evaluation levels 1, 2, 3, and 4 relate to ROI.
  • Applying a five-step process to calculate ROI of a blended learning initiative.

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Speaker

  • Jennifer Hofmann
    Jennifer Hofmann, a recognized thought leader in the field of virtual classrooms, is the president of InSync Training, LLC, a consulting firm that.. →
  • Keywords:
  • blended learning
  • face-to-face programs
  • roi
  • Industries:
  • General