Relationships are hard.

Just when you’ve finally figured them out, something shifts. She won’t pick up the phone or return your emails. Communicating with him is suddenly difficult. You constantly reach out to keep conversations going. The two of you grow apart until, finally, the relationship ends.

It doesn’t have to be this way. Especially not for you, the modern marketer, and the buyers you hold dear. In order to build lasting relationships and earn the opportunity to prove your organization is the perfect fit, you need to learn how to communicate with buyers in a way that sparks interest, cultivates trust, and keeps them around for the long haul.