Is Google making the web a better place, or stomping on SEO? In this presentation, Cyrus Shepard, Senior Lead, Content Team at Moz, will discuss not only survival, but how to thrive, in the quickly shifting world of search marketing. Aimed towards beginner to intermediate SEOs, he'll walk through recent changes in linking strategies, structured data, authorship, and on-page optimization to present a road map for surviving the next Google apocalypse.