Finding the Return on Investment in Blended Learning
When we develop a face-to-face program, we know immediately after delivery what needs to change and we can adapt before we teach again. With blended programs, it might take six weeks to figure it out.
After all this, how do we know if the blended learning program was worth the investment? Sure, we can tell if people enjoyed the content using Level 1 evaluations, and if people LEARNED the content using Level 2 evaluations, but how do we evaluate at Level 3 (Are they using what they learned on the job?) and ultimately Level 4 (was it worth the investment?).
These components together provide the background we need to calculate the Return on Investment (ROI) of our blended learning initiative.
- The pros and cons of virtual, on-demand and face-to-face learning.
- How evaluation levels 1, 2, 3, and 4 relate to ROI.
- Applying a five-step process to calculate ROI of a blended learning initiative.
Jennifer Hofmann, a recognized thought leader in the field of virtual classrooms, is the president of InSync Training, LLC, a consulting firm that.. →
- blended learning
- face-to-face programs